Checking Google for your latest posts, feels like reading the phone book from A and finding your listing in Z. Can’t be right, you think to yourself. Choosing a long tail keyword from the same post, you begin flicking through the pages again. Page three, this time, in M! Not so bad, but take a look at the articles coming up ahead of you. Some posts seem to be, really quite irrelevant in your eyes. Others a couple of years old. What’s going on? Why are your pages doing so badly in the SERPs? Why are you a no show on page 1 of Google? I know, your not using “SEO Plugin Yoast, for WordPress“. Let’s fix this up, right now.
SEO is “The optimization of web pages for success with search engines.” That’s how I’d best describe SEO in one sentence. SEO is a process where you try to make a page, pages or domain, as a whole, rank as highly as possible in search engines, for the keywords you choose to target. It’s done by using these keywords, and related phrases, throughout your posts. Meta descriptions, with information tagged, for the search engines is also used. Search engines, require the tags, example the title tags, to be placed in the correct place, so that they understand, in the case of title tags, what the page is about.
So how do you Organize SEO for your blog?
Seo is an art and there are some very bright people, luckily for us, who have developed, plugins, for seo. We upload the seo plugin to our wordpress sites, fill in all the questions, and go from there.
This is the important part, filling in the questions correctly. If unsure, check out the help documentation that links from the plugin page on your site. Marking a box incorrectly, could have you telling the search engines that you don’t want them to index your posts or pages, and that would mean, you wouldn’t show up in the search engine pages at all.
So what do you need to do about organizing, SEO for your blog?
To begin with WPCandy.com has an excellent guide which explains all the basics. One thing they do suggest is to organize changing your permalinks to a structure, so that is easy to remember. They say, they try and make theirs an easy to remember sentence.
How to Edit your Permalink
Here’s how to make the permalink different to the title of your post. Where it says Permalink under your main post heading, simply change to what you want by hitting edit. Then save draft. The heading will stay the same but the permalink will change.
SEO Plugins for WordPress
You most probably have an SEO plugin activated on your blog, but did you know in order for them to work you have to fill out all the respective fields.
SEO Plugins need configuring
SEO plugins aren’t the set-it-and-forget-it kind of plugin, unfortunately.
The Title Tag, is displayed at the top of the page if it’s set.
It’s good to include the name of your blog at the end of the title tag also.
The Meta description, if you fill it out correctly, states what the page is about, and not just copying the title and the first few lines of the post. Google will use the meta description, under the title in the search pages, and that’s what people read, when deciding which article to read. To get lots of clicks, it’s important that your meta description, like your title, does a good job at promoting your post.
Make sure to include your keywords when writing your meta description.
Organizing which plugins to use for your SEO
When organizing which SEO Plugins to use, your first choice should be, for your main site SEO Plugin. I use Yoast’s WordPress SEO plugin. I have chosen Yoasts because, of the comprehensiveness of the application.
For starters, this plugin is free, however, there is an even more extensive paid version available as well. I am currently only using the free version. It seems to be all I need at this stage.
It has a host of great features, as well as the usual changing of the
<title> and description, it handles XML site-maps, breadcrumbs and can place some content at the beginning and ending of your RSS feeds.
It scores your keyword density, tells you if you have placed your focus keyword in all the main SEO area’s eg: your url, your title, your first paragraph. Checks you’ve used alt tags with your pictures and gives you a score on how easy or hard your post is to read.
WordPress SEO Plugin Yeost: feature list
Check out the feature list: included here for you is a link to the features in the plugin, straight back to SEO Plugin Yeost site, so if your needing some help with any of these listed below, you’ll find the answer, right there, by following the link.
- Post titles and meta descriptions
- Robots Meta configuration
- Permalink clean up
- XML Sitemaps
- RSS enhancements
- Edit your robots.txt and .htaccess
- Clean up head section
- API Docs
What to do with posts, you no longer want on your site, but you still want to use the post and slightly change the URL.
Check out this post from SEO expert Jill Whalen from High Rankings.com in her article 5 Rookie SEO mistakes that can kill your search engine traffic and some tools to help.
- It’s critical to redirect the old to the new via 301-redirects and not 302s. A 301-redirect causes Google to remove the old URL and also to pass the link popularity of the old URL to the new one. But a 302, while redirecting visitors to the correct new URL, will often still be indexed by Google. This causes duplicate content issues and PageRank splitting problems. That is, any links to the old URL will not pass “link juice” to the new one as long as it’s redirected erroneously via a 302.Check the http header status of your redirected URLs to see if they show a 301 or a 302 via the SEO Consultant’s server header checker tool.
SEO for Pages or Posts in a Series : Enter rel=”next” and rel=”prev”
To get the best SEO for your series posts, and this is important, because, like you, Google doesn’t want, readers, finding your part 3 of your series, before finding part 1. Here’s what Yeost says about rel and prev:
“Now, as it goes with these things, Google has just posted the solution. They’ve asked to add
rel="prev" to paginated archives, so that they can distinguish them as a series and, quote:
Bingo! That’s what we want. The syntax is very simple. On
http://yoast.com/cat/seo/page/2/ we should have a prev link pointing to the first page in the series and a next link pointing to the next page in the series, like so”:
Why I Chose SEO Plugin Yoast
I chose to use SEO Plugin Yoast, Free WordPress SEO plugin, because of an interview I heard. Pat Flynn, from SPI Blog and Michael Dunlop from Retire at 21.com , were discussing that, when their sites had reached a particular stage, where they were getting lots and lots of traffic, both had decided to have, full SEO site analysis done by Yoast. They mentioned that it had been an expensive, however extremely well worth it, exercise.
These are two of my favorite, and most successful bloggers, that I follow and so any recommendation from them, is good enough for me.
Blogging While Angles Sleep, Blog Challenge. Day 48
Today is day 48 of our blog challenge. It’s time to optimize your posts by using a plugin, like SEO Plugin Yeost for WordPress.
Make sure you fill in each section using the guide included with the plugin. Once uploaded and activated, it’s important to in future, fill out all your meta data, that will be featured at the bottom of your post editor. It’s with a plugin like SEO Plugin Yoast, and by you following how to use the plugin correctly, that you’ll begin to see an improvement, in where your posts are placed in the search engine pages, for your targeted keywords.
Which Plugin do you use for your SEO? If you enjoyed this article please share it on Facebook, by clicking the share button on the left. Why not give my routinehabit page a like on facebook while your there.
As always thanks for reading