In order to be helpful to searches and better than the competition, requires getting a number of facts, straight in your mind, and then onto your page, before you hit the publish button. To be better than the competition, and most importantly, helpful to searches, requires you to make certain that you have covered the topic being written about, fully. This means, adding relevant keywords and keyword phrases to your articles. You’ll need to think of any questions searches may need answering. Including your keyword selections, written so that anybody could understand.
Use Relevant Keywords
Relevant keywords and relevant keyword phrases are important to both searches and the search engines.
Search engines require title tags, to accurately reflect, what your page is about.
Searches use your titles as one of the distinguishing factors, when it comes to choosing which result to click on. Your titles are critical in giving a searcher a quick glimpse, into what your article is about, and in helping the searcher decide wether it will be relevant to what they are searching for.
Answer questions searches might have
When drafting and writing your posts, it’s imperative to keep in mind, the questions that searches, on this topic, might have.
Before doing your final edit for your post, have a re-think about the topic you are writing on and ask yourself this.
If I was writing this for a twelve year old, is there any questions, that they might ask, that I have not answered in this post.?
What would searches query to find me: Include those keyword selections
What words would searches use, as query’s to find you? You need to make sure you have the answer to those questions in your post and tagged those keyword selections.
Read more about keyword selections in this post how to use successful keywords from site ground.com.
What is industry jargon type keywords and keywords?
Often when companies write about different things that are specific to their business, they will forget about the people that might be searching for this information. The people that probably don’t know the industry jargon.
For example, you might remember when you first started looking at advertisements for your blog and seeing CPM written everywhere. Very few will explain further, the meaning of CPM or cost per mille.
Eg: from Wikipedia
CPM may refer to:
- Cost per mille, the advert cost per thousand views
- Cost per impression, the online advertising cost per thousand views. M=1000 in roman numerals, so CPM = C=Cost P=Per M=1,000 as in banner advertising, you pay for each 1,000 ad views your banner gets.
How many of you actually knew that the mille in-fact stood for the M = 1000 in roman numerals. Well you do now. Don’t you think, searches would be more likely to return to a site that was thorough with their terms, making certain that their posts used all the words that everyone could understand, rather than just the words that the in industry crowd can understand.
You Should Scatter your relevant keywords throughout the post
You always need to remember that, with all your posts, your trying to build an audience of loyal readers, who will come, back and back.
By making your posts understandable to everyone searching on the particular topic you are writing about, gives them good reason to bookmark you, and keep you as the go to guy, for whenever they are needing information that is specific to your expertise or your niche.
To do that, include in the post, a selection of keywords, that include all the relevant keywords, search query’s and phrases, that are about the topic you are writing on.
Find relevant keyword choices with keyword suggestion tools
Sometimes, you might need some help, thinking up relevant keywords for a post. In those times, why not check out a free trial of a keyword selection tool like “Wordstream” keyword suggestion” alternatively, Google Adwords has a awesome keyword tool, which you can always use for free.
Blog, Creative Development.com , has an interesting article about relevant keyword choices. They use the acronym AIDA which stands for Attention, Interest, Desire, Action, to explain that there are different keywords, that should be included when writing about different stages of a buying cycle, when it comes to marketing products. This is an example of getting the keyword selections correct for the searches and in also using a good selections in your choice of keywords to suit the situation.
Searches also need a value proposition for your blog or web site
A value proposition is a promise of value to be delivered, to the searches, which creates a belief in the searcher of value, that they will experience, by clicking on your site.
This value proposition can be explained, when using your meta description.
You need to include information, in such a way that explains Why the searcher should choose you.
Value Experience should also be included
What would a searcher on this topic Value most. How can you make certain that the searcher knows they will get that value by choosing your site.
Keep value propositions in mind when promoting your work using Social Media Sites
When thinking about things to write about, in your social media streams, keeping these value propositions in mind for promoting the post, is sure to bring more traffic to your site.
What you need to do, to be better than the opposition and most helpful to searches?
- How can you attract a buzz? Maybe by interviewing someone really well respected by your niche.
- Keep your site always relevant to your niche, and keep the look of your site fresh.
- Remember to use social media to promote your site.
- Use rich snippets markups to best explain your posts for the search engines.
- The value proposition, promises to the searcher, the value they’ll get by clicking on your site. (use in meta description)
- Use a value experience, what thing would the searcher value most on the topic described in the meta description.
- Use relevant keywords, scattered through out your post.
- Answer any relevant questions, you know are pertinent to the topic.
- Use language that is understandable by even a twelve year old.
- Remember to check how your site is looking on a smart phone and also tablets.
- Check out your site on the main search engines browsers. Firefox, Safari, Opera, Chrome, IE,
In summing up
It’s most important to look at your article before posting and check to make certain it contains.
- Answers to questions, you feel your audience might ask relating to the topic
- That the post includes the relevant keywords, and query words, that searches might use to find your article
- That your post includes the relevant keywords, keyword phrases and query words scattered all through the article.
- That you include a value proposition in your meta description.
- That you include a value experience in the meta description.
How are you Serving your audience?
The stories in business that make real money, always come from helping someone solve a problem. Business is always about serving a customer or client. Successful business is always about serving and solving customers problems, in the best and quickest way.
Blog Challenge Day 62
For our blog challenge today “blogging while Angels sleep” blog challenge. For all of your future posts, your to make a far greater effort in selecting your relevant keywords for your posts. Your also to make certain that all the relevant keywords are scattered throughout your article, and that no questions on the topic that you are writing , are to be left un-answered. Your also to take greater effort in writing your meta descriptions, and make certain they include a value proposition and value experience.
These are ways to greatly improve your blog posts for both searches and the search engines alike.
Call to action
Have your posts improved since starting the blog challenge?
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As always, thanks for reading,